THOMAS DURAND product designer
THOMAS DURAND product designer
When my Nike adventure came to an end after 7 years, I had the opportunity to contact Adidas, and they asked me if I could answer a brief for them, for Adidas Running in Shanghai . After few promising interviews, nothing happened but it’s part of the game. Since there was no non-disclosure agreement, I am sharing the work !
A vision of the future of running in Asia / China with pollution, sustainability in mind
I will not share all the thinking, there was a lot I wrote. But here are the inspiration boards I came up with
how I usually work, lots of writing and doodles
creating styles, sylos
creating styles, sylos
searching for strong color blocking / icon highlighting
loved that concept so did a quick ipad render