THOMAS DURAND product designer
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Presto Extreme

When the Presto was initially designed, the concept was “a t-shirt for your foot” . Even the sizing was S,M, L, XL !

I pushed that concept further and removed all unnecessary parts. Gone are the laces, replaced by support band. Easy on , easy off. (for every parent’s and daycare’s pleasure)

Become an instant favorite with many female consumers as well !

UNITS SOLD : 3,089,631

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concept

concept

Refined concept

Refined concept

I wanted the strap to be bolder and simpler. I kept the asym look.

Final render

Final render

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